to 30% at the same or better ROI. If you’re unfamiliar with Search Ads 360, it’s our cross-channel search management platform used by large advertisers and agencies. With this update, Search Ads 360 advertisers can now optimize their Google Search bids using auction-time bidding, while continuing to optimize their cross-channel bids using Search Ads 360 automated bidding. Head of Marketing, Jamima White, at Australian energy company AGL, discovered that Google Ads auction-time bidding helped drive results for her business in a competitive environment. With Google Ads auction-time bidding enabled in Search Ads 360, AGL saw conversion volume increase 19% at the same cost per acquisition. To learn more about Google Ads auction-time bidding in Search Ads 360, visit the Search Ads 360 Help Center. Posted by Jason Krueger, Product Manager, Google Ads Read more 4977550256203696919-blid-4188076159909652452

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