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You can now comment
directly in your Google Ads performance graphs, or in a Notes panel in
your Google Ads account. This allows you to flag and share timely
details about your account with others. This can be useful in a variety
of contexts.
If you work with others in managing an account, using notes can relay
timely changes (like the fact that you just launched a new ad group).
This can improve productivity and collaboration across your team. For
example, let’s say performance spiked and you already diagnosed the
issue. You can leave a comment for other team members’ reference so they
don’t have to duplicate the analysis you’ve already done. Or if you
significantly adjusted the budget on a campaign, you can add a note
flagging this change and when you made the it. Colleagues can then
immediately understand why performance changed over the past couple of
days. You could use Notes to flag other critical changes in your
account, such as when you’ve started a new promotion, changed bid
strategies, or paused keywords.
Notes are not only useful for flagging account adjustments. You could
highlight external insights such as unique seasonal factors that may
affect account performance. For example, if you have ads running in a
different country, you could note the different holiday periods that
could affect the search volumes occurring there.
Notes is a powerful collaborative tool that allows you to inform others
of important changes or events that can affect your account
performance. Learn more here.

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