นาทีระทึก EP.35 | พิษเมาแล้วขับ (1/3) 4977550256203696919-blid-4188076159909652452

นาทีระทึก EP.35 | พิษเมาแล้วขับ (1/3)

1. 
   Evaluate your Mobile Site Speed with the revamped Test My Site tool

   February 28, 2019

   Your mobile site is often the first place consumers meet your brand. Having a slow site can leave a bad first impression and even cost you customers. In retail, a one second delay in mobile load times can impact conversions by up to 20%.1 How do you know if your mobile site is fast enough? The revamped >Test My Site makes it easy to understand your mobile site performance and get custom fixes to improve your page speed—all in one place. Use this tool to: Check your mobile site speed: Measure the speed of your entire mobile site in addition to individual mobile pages Track your progress: See how your mobile site speed is trending month over month Stay ahead of the curve: See how your mobile site speed stacks up against competitors Estimate speed’s impact on your business: See the potential impact mobile site speed can have on revenue Test your site today >here. Posted by Prashant Nair, Product Manager, Google Ads   1. Source: SOASTA, U.S., “New Findings: The State of Online Retail Performance,” 2017.

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2. 23

   Prepare for average position to sunset

   February 26, 2019

   We understand it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out “Impression (Absolute Top) %" and "Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does.  To complement these metrics, we also rolled out "Search absolute top impression share" and "Search (Top) IS". If you want to optimize for position, these are the best metrics to use. And you can use the Target Impression Share Smart Bidding strategy, if your goal is to get your ads to a prominent location in the search results. “Top and Absolute Top impression share metrics have given my clients a clearer idea of where their ads show on the search results page. By focusing on these new metrics, we’re able to bid more effectively to achieve the very first ad position when desired.” - Kelsey Hadaller, Senior Account Manager, Hanapin Marketing With the availability of these new metrics to understand prominence, we plan to sunset average position in September of this year. If you currently use average position, we recommend that you start using these new metrics when measuring and optimizing for prominence. Posted by Pallavi Naresh, Product Manager, Google Ads

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