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1. 
   Easily find predefined reports for the dataset you’re viewing

   February 20, 2019

   Predefined reports are ready-made reports that show useful data, such as time of day and location statistics. We’ve received feedback that many of you drill deeper into your campaigns or ad groups before moving into predefined reports. The transition from campaign or ad group level reports to predefined reports showing the same scope of data is now easier. Previously, the only way to get to predefined reports was through the ‘Reporting’ icon on the very top navigation bar in Google Ads. This always starts you at account-level data and you can filter down deeper from there. Today, if you notice something while looking at campaign or ad group data that needs investigating, you can use the newly located ‘Reporting’ icon that lives above the statistics table you’re looking at. When using this icon, the loaded predefined report will carry over the same scope of data you’re viewing to make for a quicker transition. For example, if you had scoped down to a particular ad group or only search campaigns, and then opened a ‘Day’ report using this icon, the report will be filtered to only that ad group or search campaigns, respectively. However, the icon at the top right opens the predefined report for your entire account. Posted by Abhishek Kumar, Product Manager, Google Ads

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2. 29

   Updates to mobile page speed score on the Landing Pages tab

   February 19, 2019

   Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load.1 In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention. We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score. This means you’ll now see a speed score for more of your pages. Evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast, the mobile speed score is based on a number of factors, including page speed and potential conversion rate. To improve your mobile speed score, consider adopting mobile technologies like Accelerated Mobile Pages (AMP). AMP pages typically load 85 percent faster than standard mobile pages.2 As a result, 90% of AMP pages see a high mobile speed score of 10. Learn more about evaluating your mobile landing pages here. Posted by Prashant Nair, Product Manager, Google Ads   1. Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016 2. Google Data, Global, April 2017

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