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เลขปลดหนี้,@ต้นหอม#1/7/62

1. 
   Use new account-level call reporting to ensure you're fully measuring call performance

   September 18, 2018

   Click-to-call ads connect your business with customers over the phone. You can measure conversions and certain details about those calls (call duration, start/end time, and caller area code) through call reporting. With insights about the quality of your calls, you can improve performance and work to drive even more calls. Until now, call reporting was set for individual call extensions or call-only ads. With many advertisers needing to set up multiple extensions and ads per account, it can be a challenge to make sure you have full coverage with call reporting set up across all your click-to-call ads to accurately measure their performance. Starting this month, call reporting can be enabled at the account level. There will be one toggle for your entire account, removing the frustration of having any call extensions or call-only ads with no reporting enabled. It’s now easy to remember to activate call reporting for all of your accounts. This change will be rolling out in the next few weeks. Note that once you turn on call reporting at the account level, the ability to add reporting on a per-extension and per-ad basis will no longer be available. You will continue to be able to add or remove call reporting at the account level. Posted by Hareesh Nagarajan, Product Manager, Google Ads

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2. 61

   Inspire undecided shoppers with Shoppable Image ads

   September 14, 2018

   One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration. Shoppable Images enable you to highlight your shopping ads on curated, published content from our publisher partners. For publishers, it’s a chance for shoppers to be able to purchase seamlessly. For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image. Over the next year, we will continue to roll out this experience to more publishers, as well as pilot new surfaces like Google Image Search, where we also know shoppers go to look for inspiration. Left: Shoppable Images publisher experience Right: Image Search experience mock Posted by Surojit Chatterjee, Director of Product Management, Google Shopping

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3. 62

   Helping shoppers discover with video in Showcase Shopping ads

   September 13, 2018

   When it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say online video has given them ideas for their next purchases, and over 90 percent of these folks say that they’ve discovered new products and brands via YouTube. Video in Showcase Shopping ads helps shoppers more deeply engage with your products. This is our first retail search ad unit to feature video, designed to help you provide a more immersive, contextual experience for shoppers. Video in Showcase Shopping ads is the next addition to the Showcase Shopping ads we launched last year, which let you upload multiple images to a single ad and promote your products through beautiful imagery, descriptions, products, and relevant promotions. Since launch, we’ve seen that the top Showcase slot drives 3.6X higher than average CTR, and Showcase receives 20 percent more conversion credit with first-click attribution. And retailers like Venus Fashion are seeing success with acquiring new customers: 68% of purchases from shoppers who engage with Venus Showcase ads are new. This format is available to advertisers already running Showcase Shopping ads. Posted by Surojit Chatterjee, Director of Product Management, Google Shopping

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